About Me

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Honolulu, Hawaii, United States
Located in the Hyatt Regency Waikiki Resort & Spa, the Pualeilani Atrium Shops boasts over 60 different stores, boutiques and restaurants!

Wednesday, August 11, 2010

Makeover!

It's all about the makeovers this year, so we jumped at the opportunity to team-up with www.hawaii-arukikata.com. Every year they do a makeover story where one lucky chap gets to be put under the scrutiny of our makeover team! OK, so it goes like this: PacRim Marketing's intern from Japan, Akira wants to be able to hang with the local girls in Hawaii, take her out a morning surf, impress her with his stylish dress and wine and dine her at some of the Hyatt and Pualeilani Atrium Shops' awesome restaurants. Derek Sakamoto, a local stylist turned Akira from plain old salary man, into a irresistible man. However, Akira not only needs to look the part, but needs to act it, too - this is where we adopted the help of Kentaro Matsumoto - "Japanese cool dude" a.k.a. social coach. It was all in good fun, of course!


Akira before


Derek pulling some clothes from Billabong





It's all in how you style the look
Clothing by: Element and Billabong





DON'T:

Shirt, pants, hat - Tori Richard
DO:

Shirt and belt - Tori Richard
Pants - Element

Derek's quick styling tips:
- no tapered pants
- always wear fitted shirts in flattering colors
- don't wear silly hats


Getting his haircut at Creave (2nd floor, Ewa Tower)


New do!


Surf style at its best at FunCtion Surf (2nd floor, Diamond Head Tower) with social and surfing coach, Kentaro!


After a one-on-one surf lesson


Kentaro coaching Akira at Ciao Mein restaurant

Look for the full story on hawaii-arukikata.com

Friday, July 30, 2010

The Man With The Golden Plans

Now that we've reinvented the former Hyatt Shops into the new and historical Pualeilani Atrium Shops, it's time for some fun light-hearted branding. It is with great pleasure that we share a few behind-the-scenes/backstage footage during production of our tenant video. Every year when we present to our valuable tenants, we try to create something that will not only capture their attention, but showcase our creativity, keep them awake and even make them giggle a little! Sean Morris of Advertising Associates is the mastermind behind this one (and the rest of the cult series), that takes a James Bond theme this year. It's highly comical, starring the very talented Arvin Lucio, and special guest appearances by Kanzo Nara, our very own Terry Hubbard, and Kathryn Perryman. Enjoy and stay tuned for the final directors cut very soon....